Chicago Sandwich Factory
Social Media Management Proposal
Link Creative proposes a 12-month social media management engagement for Chicago Sandwich Factory: a monthly production shoot, always-on organic publishing across Instagram and Facebook, and creative outreach built to carry the Maywood location's existing customers through its rebrand and turn new attention into visits.
Overview
Chicago Sandwich Factory is the rebrand of the Maywood, Illinois location formerly operating as Corned Beef Factory: one of four original locations, and the only one remaining under independent ownership after the other three were sold to private equity. The identity, logo, and website are being handled separately; this engagement exists to give the new name a social presence from day one of the rebrand, not to design it.
The brand is not starting from zero. The existing @cornedbeeffactory accounts carry roughly 3.1K Instagram followers and 4.7K Facebook followers, an audience this rebrand needs to carry forward with continuity messaging, not rebuild. That is the specific work in front of this account: retain the regulars who already know this counter, make the new name land locally in Maywood, and do it through content that sells the sandwich rather than the story of the rebrand.
This proposal covers social media management, monthly production, and creative outreach for a 12-month term. It does not cover the rebrand's identity work, paid media, website development, print collateral, or menu design; those sit outside scope and are called out explicitly in Assumptions & Exclusions below.
Investment
$2,000
per month · base plan
Term
12
months
Weekly output
4
posts / week, Instagram + Facebook
Channels
2
Instagram + Facebook (TikTok optional)
What we are measured on
Goals & Success Metrics
This is a rebrand launch, not a maintenance retainer. The metrics below track whether the Chicago Sandwich Factory name is landing with people who already know Corned Beef Factory, and whether that attention is turning into visits to the Maywood location.
Build awareness for the new name
Make Chicago Sandwich Factory a name the Maywood neighborhood recognizes and repeats, in the feed, in reviews, and at the counter, from the first week of the rebrand.
Retain the existing customer base through the transition
Bridge regulars from Corned Beef Factory to Chicago Sandwich Factory using the existing @cornedbeeffactory accounts (3.1K Instagram, 4.7K Facebook) and continuity messaging, so the name change reads as an upgrade, not a closure.
Drive foot traffic to the Maywood location
Turn social attention into visits. With a single location, organic reach only matters if it converts to counter traffic; awareness alone is not the goal.
| Metric | Today | Target (month 6) | Source |
|---|---|---|---|
| Instagram followers (@cornedbeeffactory) | 3.1K | 5K+ by month 12 | carried forward, not rebuilt |
| Facebook followers (@CornedBeefFactory) | 4.7K | 6K+ by month 12 | carried forward, not rebuilt |
| Average monthly reach | n/a | 40K+ combined | organic, unique accounts reached |
| Saves + shares per post (avg) | n/a | 25+ | appetite-appeal content, both platforms |
How creative, production and performance work as one
Approach
Our recommendation
Lead with continuity, not a clean break. Early content lets a Corned Beef Factory regular recognize the place before they register the new name, while the ongoing calendar builds the food-forward, independently owned identity Chicago Sandwich Factory is stepping into.
The product carries the brand
Sandwiches, not slogans, do the convincing. Every shoot is built around appetite appeal: the pull, the stack, the steam, because that is what travels in Chicago food social.
Bridge the name change deliberately
Early posts pair the new name with familiar cues from Corned Beef Factory: the same counter, the same faces, the same order, so regulars follow the brand instead of wondering if it closed.
Local discovery over broad reach
Community management, local tagging, and Chicago food-creator outreach matter more here than broad reach: the goal is the Maywood neighborhood finding the new name, not an unfocused audience.
One monthly shoot, reused everywhere
A single four-hour production day each month is edited into that month's full organic calendar plus creative-outreach assets, so the content engine runs on a predictable rhythm.
3 service lines · 13 deliverables
Scope & Deliverables
Scope is organized by service line. Each line lists what ships, how often, and what sits outside the engagement, so the monthly fee is unambiguous.
Content Creation
One four-hour production shoot per month, capturing the photo and short-form video that feeds the month's organic calendar.
| Deliverable | Cadence |
|---|---|
| On-location production shoot | 1 / month, up to 4 hrs |
| Photo and short-form video capture | every shoot |
| Editing, color, and platform-native formatting | all shoot assets |
| Additional shoot days or hours beyond the monthly window | à la carte |
Organic Social Media Management
Always-on publishing and community management across Instagram and Facebook, with TikTok available as an add-on.
| Deliverable | Cadence |
|---|---|
| Published posts across Instagram + Facebook | 4 / week |
| Content calendar development and scheduling | monthly |
| Caption copywriting and hashtag strategy | every post |
| Community management: comments, DMs, tags, reviews | ongoing |
| TikTok management (optional add-on) | +$500 / month |
Creative Outreach & Strategy
Influencer and UGC coordination plus the recurring graphic templates and creative direction that keep the new brand consistent.
| Deliverable | Cadence |
|---|---|
| Influencer outreach to Chicago-area food reviewers and creators | ongoing |
| UGC and food-review coordination: visit scheduling, content rights | ongoing |
| Branded graphic templates: specials, hours, announcements, promotions | monthly refresh |
| Creative direction aligned to the new brand identity | ongoing |
Not included in this scope
- Paid media spend and ad management (Meta or Google Ads)
- Rebrand identity, logo, and website work (handled separately)
- Print collateral and menu design unless separately scoped
- TikTok management unless the add-on is selected
- Additional shoot days or hours beyond the monthly four-hour window (available à la carte)
12-month engagement, quarterly checkpoints
Timeline
Month 1 covers onboarding and the rebrand handoff; from month two the engine runs on a monthly cadence with quarterly checkpoints across the 12-month term.
Onboarding, discovery & account setup
Discovery, profile transition from Corned Beef Factory, brand asset integration, and the first production shoot to build the initial content bank.
Launch
Organic publishing goes live at full cadence across Instagram and Facebook; continuity messaging carries regulars through the name change.
Ongoing monthly cadence
Monthly shoot, publishing, community management, and creative outreach continue on cadence, with quarterly review checkpoints against the goals above.
Named people, one point of contact
Your Team
A small, named team runs the account end to end across production, publishing, and creative outreach.
Account Lead
Single point of contact for Chicago Sandwich Factory. Owns the monthly plan, reporting, and the quarterly review.
- Run monthly and quarterly reviews
- Own priorities and approvals
Producer / Photographer
Plans and shoots the monthly four-hour session and oversees the edit so every asset is platform-native.
- Shot list and on-site direction
- Edit and color QA
Social Media Manager
Builds the content calendar, writes captions, publishes, and manages the community across Instagram and Facebook (and TikTok if added).
- Calendar, captions, hashtags
- Daily community management
Creative Strategist
Runs influencer and UGC outreach and keeps recurring graphics and creative direction aligned to the new brand.
- Creator and reviewer outreach
- Templates and creative direction
12-month engagement · USD
Investment
All figures are in USD, billed monthly in advance. A one-time $549 onboarding fee applies to every engagement, covering account setup, profile transition, and the first month's content-bank build. This proposal excludes paid media spend and ad management: Instagram and Facebook are managed organically, and TikTok, if added, is managed organically as well. Two plans are offered below; both include the full team above and the onboarding fee.
Social Media Management
Instagram + Facebook
$2,000
per month
- Monthly production shoot, up to 4 hours
- 4 posts / week across Instagram + Facebook
- Content calendar, captions, and hashtag strategy
- Community management: comments, DMs, tags, reviews
- Influencer outreach and UGC coordination
- Branded graphic templates for recurring content
Term
12 months
Covers the full organic engine the name transition needs on Instagram and Facebook from day one of the rebrand.
Social Media Management + TikTok
RecommendedInstagram + Facebook + TikTok
$2,500
per month
- Everything in the base plan
- TikTok account setup and management
- Monthly shoot footage re-cut and captioned for TikTok
- Cross-platform reporting
Term
12 months
Chicago diners discover new-to-them spots through short food video. Adding TikTok while the brand is new gets Chicago Sandwich Factory into that discovery layer from month one instead of retrofitting it later.
Recommendation
We recommend Social Media Management + TikTok. The base plan carries the rebrand across Instagram and Facebook; the $500 add-on is a modest step up that puts short-form video, the format doing the most work for independent Chicago food brands right now, in front of new audiences from launch.
Onboarding fee
One-time fee, due at signing, applies to either plan. Covers account setup, profile transition from Corned Beef Factory, brand asset integration, and building the first content bank.
$549
À la carte
Additional shoot days or hours beyond the monthly four-hour window, and one-off creative requests outside the recurring scope above, are available à la carte and quoted separately before work begins.
Payment terms
- Monthly fee invoiced on the 1st, due net 15.
- $549 onboarding fee due at signing, in addition to the first month's fee.
- 12-month initial term, then month-to-month with 30 days' written notice.
- Additional shoot time and one-off creative requests billed à la carte, quoted before work begins.
- Finished deliverables are owned by Chicago Sandwich Factory on payment in full.
Figures are valid for 30 days from the proposal date and assume the scope and assumptions below. TikTok management can be added or removed at any point on 30 days' notice.
What the fee depends on
Assumptions & Exclusions
Assumptions
- Rebrand assets (logo, brand guidelines, website) are delivered by Chicago Sandwich Factory or its design partner before kickoff; Link is not responsible for their production.
- Chicago Sandwich Factory provides access to the Maywood location and product availability for one scheduled four-hour shoot per month.
- Approvals on calendars, captions, and creative turn around within two business days; delays shift publishing dates, not scope.
- Link receives admin access to the existing Instagram and Facebook accounts (and TikTok, if the add-on is selected).
- One round of consolidated revisions is included per deliverable; further rounds are quoted separately.
Exclusions
- Paid media spend and ad management (Meta or Google Ads)
- Website development, print collateral, and menu design unless separately scoped
- Rebrand identity, logo, and website work (handled separately, outside this engagement)
- TikTok management unless the add-on above is selected
- Additional shoot time beyond the monthly four-hour allotment (billed à la carte)
Open questions
- What is the target start date for the rebrand launch and first shoot?
- Who is the on-site contact at the Maywood location for shoot scheduling and approvals?
- Should TikTok management start at launch, or be added once the base plan is running?
- Are there specials, offers, or messaging tied to the name transition that should lead the first month of content?
Creative · production · performance, one team
Why Link Creative
Link Creative is a Chicago performance-marketing and creative agency with a working history in Chicago food and hospitality. The same team that shoots the content runs the accounts behind it.
6
service lines under one roof
River North
studio and production HQ
Chicago food & hospitality
an active part of the client roster
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Next Steps
Three steps from this proposal to the first shoot.
Review and confirm the plan
Choose the base plan or base + TikTok, and confirm the target start date for the rebrand launch.
Sign and share access
Sign the agreement (the $549 onboarding fee is due at signing), then share Instagram and Facebook admin access and the on-site contact for the Maywood location.
Kickoff and first shoot
A kickoff call locks the content calendar and continuity messaging, followed by the first four-hour production shoot.
Review & sign
Accept Chicago Sandwich Factory: Social Media Management Proposal by signing below. Use the email address this proposal was addressed to.
Electronic signature disclosure
By drawing and submitting your signature, you agree that it constitutes your legally binding electronic signature under the US ESIGN Act (15 USC §7001) and applicable state UETA statutes, with the same legal effect as a handwritten signature. We record your name, email address, IP address, browser user-agent, and timestamp at submission; this audit trail is retained alongside the proposal.
By signing you agree to the scope, investment and terms above. Questions first? info@linkcreativeco.com
Direct contact: info@linkcreativeco.com
Link Creative · 350 W Ontario St, Suite 5E, Chicago, IL 60654 · linkcreativeco.com
Confidential · Chicago Sandwich Factory · Social Media Management Proposal